As an affiliate marketer, it’s more vital that ever to keep a close eye on what is happening with the search engines, especially Google, as it continues to wage war against what it perceives to be low quality websites or sites that offer little value to their users. As an affiliate, you instantly place yourself in a position where you have to prove yourself to be of greater value.
Enter the age of Link Risk Management
We have seen three Penguin updates and version 4, or 2.0 as dubbed by Google, is either coming or is already here, depending on when you read this. Google is getting more and more aggressive in going after spam links (i.e. paid links, spammed links, article directories, etc) and since April 2012, we have seen thousands of websites tank for previous bad practices in linking.
The Netherlands government has announced that it intends to end its current online gambling monopoly and open up its market to competition from as early as 2015.
After agreeing a marketing and licensing deal with Playtech in March to establish its Ladbrokes Israel subsidiary, Ladbrokes has said that up to 100 members of staff are now facing redundancy.
Industry trade group the Social Gaming Association (SGA) has announced that it will be assisting the UK Gambling Commission with the collation of industry data over the coming months, as the Commission considers formulating its future policy on social gaming.
Amaya Gaming Group Incorporated has announced its financial results for the first quarter of 2013 showing a 496 percent year-on-year rise in total revenues to CAD$38.05 million ($36.73 million).
ARJEL President, Jean-Francois Vilotte, has again called on the French authorities to update the country’s iGaming taxation system after reporting mixed fortunes for the domestic online poker and sportsbetting markets.
Back by popular demand, the bet365 Affiliate Program has announced that it will be running a fantasy football league for its affiliates.
BALLY TECHNOLOGIES HAS signed a definitive agreement to acquire SHFL Entertainment for $1.3 billion. Bally revealed that the imminent transaction has been unanimously approved by the boards of both companies Play Fortuna and will see it offer $23.25 in cash for each share in SHFL Entertainment.
SOCIAL GAMING COMPANY Zynga has announced that it has abandoned plans to develop real money online gambling products for the US market following disappointing quarterly financial results.